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Uncertainty Underlies Most Patients’ Experience in Mental Healthcare

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Uncertainty Underlies Most Patients’ Experience in Mental Healthcare

November 7, 2026
in Healthcare
Richard Bergér

Families Are Becoming the Architects of Their Own Mental Health Care – Here’s How Your Content Can Help. Too often, healthcare marketing makes the mistake of assuming that a patient already knows what they need. The research tells a different story. A recent Baylor University study describes what its authors call the winding path families […]

How Mental Health Speak Skewed the Realities of Healthcare Marketing

October 27, 2026
in Healthcare
Richard Bergér

Corporate Purpose-Washing Cannot Beat Real Mental Health Work Mental health is a sensitive topic, and for brands in healthcare that want to focus on mental health offerings, the marketing line between care and cringe is a tough one to walk. Many major brands have discovered that connecting to mental health topics resonates with audiences. 71% […]

Lessons from Mental Health Marketing

How to Gain Conversions in the Delicate Game of Mental Health Marketing Feeling good is worth a lot to consumers. The mental wellness industry is valued at $165 billion today and has become a major mainstream market. For companies considering a way into health and wellness, the time is now, and approaching it with a […]

Healthcare Marketing in the Age of AI

Healthcare Marketers Are Planning Like It’s 2015. AI Patients Are Living in 2026. Healthcare organizations operate on an outdated rhythm: annual plans, quarterly cycles, budgets locked in months ahead of deployment. Meanwhile, patients and physicians are having revolutionary insights about healthcare information through AI conversations. The gap between how healthcare marketing is planned and how […]

Google Reveals its AI Co-Clinician

The AI Co-Clinician is a Bombshell for Healthcare Marketers – Here’s Why Google DeepMind released an AI system in late April designed to participate directly in clinical discussions between patients and providers. The co-clinician analyzes patient data and surfaces treatment options in real-time conversations. While the healthcare industry recognized its launch as a clinical advancement, […]

Gen X: The Next Key Healthcare Stakeholder

June 9, 2026
in Healthcare, Marketing
Richard Bergér

Operational Competence Signals Trust: Marketing to Gen X in Healthcare Generation X holds significant decision-making authority in healthcare. This demographic now occupies senior leadership positions in hospitals and health systems, serves as primary family caregivers, and wields substantial purchasing power, making it the industry’s most influential audience. Marketing to Gen X requires a fundamentally different […]

Behavioral Health Marketing Needs a Human-Centered Approach

May 13, 2026
in Healthcare
Richard Bergér

The False Choice Between Enterprise and Consumer Marketing in Behavioral Health At the end of the day, when it comes to behavioral healthcare, the most important throughline is consistency of care. Many digital behavioral health companies have shifted toward enterprise and payer relationships over the past few years, moving away from direct consumer acquisition. Talkspace […]

The Shift from Promotion to Presence in Healthcare Marketing

December 10, 2025
in Healthcare
Richard Bergér

You Can’t Push Patients, You Can Only Be Ready for Them In healthcare marketing, the traditional playbook of persuasion and urgency no longer fits. According to a recent opinion piece, healthcare marketing is less about pushing messages and more about creating visibility for when patients are ready to pull. Which is to say, it’s about […]

Ethical AI & Mental Health: How to Market Wellness Responsibly

AI, Mental Health, and the Healthcare Marketer Mental health is no longer a niche conversation – it’s part of everyday wellness. As more people turn to AI for therapy, self-help, and mental support, healthcare marketers need to adapt. The opportunity is ripe to meet audiences where they are, with empathy, credibility, and ethical design. AI […]

Engagement Matters: How Product Marketing Bridges the Patient Experience Gap

August 26, 2025
in Healthcare, Marketing
Richard Bergér

Sustained Patient Engagement Starts with Product Marketing Each day, there are fresh, new innovations dawning in the healthcare-tech space. From care tools to wearable devices, appointment schedulers to communications tools with practitioners, the list goes on. As exciting as these new tools are, patients are truly putting them to the test, and providing people with […]

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