The Case For Referring To “Patients” As “Clients” Here’s a thought experiment for you – imagine how people would respond if healthcare practitioners stopped calling people “patients.” According to a compelling opinion column, the use of the word “patient” is categorically flawed as it implies a type of submissive powerlessness that robs people of their agency.   […]

How Can Healthcare Brands Benefit from Creative Thinking? To put it plainly, there is a lack of creativity in the world of healthcare. According to this veteran healthcare marketer, the past 20 years have consistently revealed a strong sense of trepidation around new ideas and approaches. This is likely because creativity is often considered a risky, costly, […]

How Can Healthcare Brands Stay Relevant This Year? Going digital is no longer a new or surprising element of marketing and life in 2020. When it comes to sectors like healthcare that don’t usually have seamless touchpoints with their customers beyond in-person visits, there is a fair amount of catching up to do. Here is […]

Healthcare Marketing Throughout COVID-19 Is All About Human Connection. The tone, consistency, and style of messaging marketers adopt throughout the COVID-19 pandemic will continue to impact their relationship with customers and their ability to retain trust in crucial ways. This is especially the case when it comes to hospitals and healthcare marketers.    These days, marketing executives […]

What Your Past Patients Say About You Online Is A Major Factor In New Patient Acquisition According to a recent article, 70% of patients call online reviews “crucial” in selecting a healthcare provider. Put yourself in a patient’s shoes – the healthcare landscape is difficult to navigate, full of complexity and insurance-related red tape. Plus, […]